Google most visited site by Australians

Google, Microsoft and Facebook are the only digital companies whose sites are visited by more than 50% of online Australians every month, according to new data from Nielsen.

According to the company’s report on the third quarter of 2010, Google-owned sites reach 12.7m of Australia’s active online users.

Nielsen estimates there are just under 14.6m active online users in Australia, while 17.8m have access to the internet.

According to Nielsen, the organisations with the biggest reach are:

  1. Google 12.7m
  2. Microsoft 11.412m
  3. Facebook 9.063m
  4. Telstra 7.274m
  5. Yahoo! 6.909m
  6. News Corp 6.904m
  7. eBay 6.829m
  8. Australian Federal Government 6.479m
  9. Wikimedia Foundation 5.902m
  10. Fairfax Digital 5.769m
  • Domains Visited per Person 86
  • Web Page Views per Person 2312
  • Active Digital Media Universe 14,576,475
  • Current Digital Media Universe Estimate 17,750,750

Microsoft’s sites include the joint venture with PBL, NineMSN. Google’s includes YouTube. News Corp, includes news Ltd sites such as, its masthead sites such as The Australian and metro newspaper sites and the Punch. fairfax Digital sites includes the likes of, and real estate site,

In the previous quarter Yahoo (which includes the Yahoo!7 joint venture with Seven, had been behind News Corp and eBay.


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