Google drops FLoC and launches Topics, a new Privacy Sandbox initiative for interest-based advertising

January 26, 2022 7:00

Google has today released Topics, a new Privacy Sandbox proposal for interest-based advertising.

Topics was informed by the platform’s learning and widespread community feedback from Google’s earlier FLoC trials, and will replace its previous FLoC proposal.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

Chrome cookiless world Federated Learning of Cohorts FLoC Google Privacy Sandbox third party cookies Topics

1 COMMENTS

faux 27 Jan 22

Letting users select what they want to see information about is empowers them. Reducing the amount of irrelevant ads users see also helps advertisers.

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