Google shows Gen Z that ‘first times’ aren’t scary in new TikTok campaign, via Emotive

April 9, 2024 9:16

Google is showing young Australians that ‘the first times’ can be easy, with its first-ever native TikTok campaign in Australia launching via independent agency Emotive.

Designed to get Gen Z to engage with Google’s own search app, the campaign shows the role the app can play in helping young adults navigate independence and the exciting, but scary first times.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.