Google silent on impact of global Doubleclick outage of Australian publishers

GoogleGoogle is not commenting on the impact on Australian publishers of a major global ad server crash which saw the likes of BuzzFeed, Time and Forbes serving blank spaces where display ads usually run.

The search giant’s DoubleClick service, the platform which provides online display advertising for thousands of online publishers globally, went down for around two hours overnight in an outage which could have cost the global publishing industry hundreds of thousands and possible millions of dollars.

According to Adweek the outage took out more than 55,185 websites, along with 315 ad networks, for what is thought to be about two hours, with Google issuing the following comment after it was fixed: “DoubleClick for Publishers experienced an outage this morning impacting publishers globally, across their video, display, native and mobile formats.“Our team has worked quickly to fix the software bug and DFP is now back up and running, so our publisher partners can return to funding their content.”

Google has declined to comment on the impact of the outage on publishers in Australia, or whether the company will reimburse publishers hit by the outage.

Adweek reports Google’s third-party ad network brought in US$3.4bn in the last quarter and estimates that this translates to $1.5m per hour, meaning the DoubleClick outage could have cost upwards of $2m.

Read the full Adweek story here. 


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