Google, Tourism NT, Australian Traveller Media and more join Mumbrella Travel Marketing Summit

Mumbrella’s Travel Marketing Summit has added a suite of new speakers to its lineup including: Michelle Allen, head of Travel at Google; Tony Quarmby, executive GM of marketing at Tourism NT; Quentin Long, MD at Australian Traveller Media; and Carolyn Childs, founder at MyTravelReserch.com

Google’s Allen will examine current macro trends in the travel industry, technology advancements, travel ecosystems and the evolving consumer.

Allen will present Tech, Travel and Trends: A recipe to profitability

Throughout her session, she will discuss how these trends are going to shape the future of the travel industry and reveal what travel brands can do to embrace and succeed in a fast evolving future.

Also set to speak at Mumbrella’s Travel Marketing Summit is Tourism NT’s Quarmby and Australian Traveller Media’s Long. The duo will take to the stage to unpack how Tourism NT maps its path to purchase, where content performs best, and how to deliver the right communication to the right audience at the right time.

Quarmby and Long will present a session on the path to purchase and customer journey mapping

Plus, the duo will reveal how to use the path to purchase effectively to enable more efficient and results-driven marketing which will lead to actionable outcomes and conversions.

Mumbrella’s Travel Marketing Summit is taking place on March 12, 2020 at The Four Seasons Hotel in Sydney.

Also joining Mumbrella’s Travel Marketing Summit is Carolyn Childs, founder of MyTravelResarch.com.

Childs’ session will explore the point of brand purpose while guiding the audience through the opportunities, including the who, what and how of brand purpose for the travel sector, and whether or not it is worthwhile for travel brands to invest in.

Childs will discuss brand purpose for travel marketing

Already on the speaker lineup for Mumbrella’s Travel Marketing Summit is Hawaiian Airlines’ SVP of Marketing, Avi Mannis.

SATC’s executive director of marketing, Brent Hill, is also returning to the summit after another big year for the organisation alongside travel marketing experts Lauren Quaintance and Andrés López-Varela, co-hosts of The Destinationists podcast for travel marketers.

Mumbrella Travel Marketing Awards 

Meanwhile, entries for the 2020 Travel Marketing Awards are now open with two new awards – Promoting Sustainability and Best Brand Partnership.

The awards feature a range of categories including campaigns, media, social, bravery, people, destinations, innovation and more.

The gala dinner will be held after the conclusion of the Travel Marketing Summit on March 12 in Sydney. First entry deadlines close on January 3, 2020 and you can get your entry in here. 

Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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topics Australian Traveller Media Carolyn Childs Google Michelle Allen Mumbrella Travel Marketing Summit MyTravelReserch.com Quentin Long Tony Quarmby Tourism NT travel Travel Marketing Summit

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Comments: 1

bernie 11 Dec 19

Its a shame that this event is on the exact same day that Tourism Australia have their annual ‘Destination Australia’ Event in Adelaide. Both events will suffer as a result

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