Google’s African song and dance

Tim Burrowes

December 10, 2010 8:15

While dance flash mobs may be a bit of a tired concept, Google has found a new twist. It is, I suspect, the first time there’ve been five flash mobs in Ghana.

Interesting to note that the Google Trader product even has its own theme song. Which opens up all sorts of new possibilities for the brand.

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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6 COMMENTS

Beaudacious 10 Dec 10

Yeah, bit long… Song is cool though.

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Rufus 10 Dec 10

It’s a music video not a flash mob and what possibilities?

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Doug Sherrard 10 Dec 10

Sick little tune & they can dance too!

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Veronica 13 Dec 10

Man, those folk can move…

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pokies online 13 Dec 10

This was entertaining.

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David 15 Dec 10

Grabs attention of the people where and when it happens, and isn’t that a key aim? Still a pretty efficient marketing spend and if it goes viral, all the better.

There’s still some life and brand left in the flash mob concept, I reckon.

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