Google’s most searched ad in 2011 is Strongbow

The term “Strongbow ad” was the most searched ad related term on Google in Australia this year.

The search engine said the term was popular because of the music in the Strongbow ad ‘Summer blosson’, by Clemenger BBDO Melbourne, which featured the popular track Young Blood by Kiwi rock band The Naked and Famous.

The appeal of brand endorsee Rachael Taylor explains why Bonds ads are the second most searched, according to Google.

The third most searched ad term was for Telstra, which unveiled its new brand positioning in September.

“When people love the ads they see, they will actually seek them out online. For advertisers the implications are clear. If you create ads with compelling or surprising content you can reach a broader audience than with just a TV flight. People will actively watch your ads online and share it with their friends and family.”

The most searched for brand in 2011 was Commonwealth Bank – which was also the most searched for brand last year. AFL was the second most popular brand term.

Google’s ‘brand zeitgeist’ survey results

Top searches for ads, 2011
1. Strongbow ad
2. Bonds ad
3. Telstra ad
4. AAMI ad
5. Toyota ad
6. Coles ad
7. Old Spice ad
8. Target ad
9. KFC ad
10. Nikon ad

Top searches for Australian brands, 2011
1. Commonwealth Bank
2. AFL
3. ANZ
4. Virgin
5. Westpac
6. ABC
7. Telstra
8. Qantas
9. Optus
10. nab

Top searches for shopping brands, 2011
1. eBay
2. Harvey Norman
3. Woolworths
4. Kmart
5. Coles
6. Target
7. Trading Post
8. JB Hi Fi
9. Good Guys
10. Big W

Fastest rising searches for shopping brands, 2011
2. Costco
3. Zara
4. Vans
5. eBay America
6. Victoria’s Secret
7. eBay Australia
8. Etsy
9. Lorna Jane
10. Urban Outfitter


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