Dr Mumbo

Googling Gogglebox

At Network Ten’s upfronts last year programming director Beverley McGarvey berated herself on stage after calling new show Gogglebox, Googlebox.

It seems the error is not just confined to saying the name of the new show, a copy of the UK program Ten is creating with Foxtel, with The Lifestyle Channel getting in on the act on its YouTube channel.


Dr Mumbo wonders what the SEO connotations  The Lifestyle Channel co-opting its name to promote the new show which launches in February.


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