Googling Gogglebox
At Network Ten’s upfronts last year programming director Beverley McGarvey berated herself on stage after calling new show Gogglebox, Googlebox.
It seems the error is not just confined to saying the name of the new show, a copy of the UK program Ten is creating with Foxtel, with The Lifestyle Channel getting in on the act on its YouTube channel.
Dr Mumbo wonders what the SEO connotations The Lifestyle Channel co-opting its name to promote the new show which launches in February.
Oh. I’d seen a teaser ad on TV a few times. But no voiceover actually said ‘Gogglebox’. So I kept reading it as Googlebox – and assumed it was either a social platform or some AppleTV contraption,
Agree – poor brand name choice.
User ID not verified.