Ten concedes ‘patchy’ performance in 2014 but pitches for ‘fair’ share of revenue
CEO of Network Ten Hamish McLennan last night made a very deliberate pitch to Australia’s media buyers to give his network a share of revenue equal to that of its audience.
McLennan made the call during his speech at the Ten 2015 Upfronts telling buyers and their clients that this was important to ensure “a vibrant and robust free-to-air TV market in this country”.
McLennan speaking at last night’s Upfronts 2015 event.
McLennan said the network’s audience share is currently around 23 per cent across its channels, while its revenue share for September was 18.5 per cent according to the last set of Standard Media Index data.
Why am I starting to feel confident in Ten? I should check myself before I wreck myself.
Sounds like begging to me.
No correlation between Ten being wrecked from the inside and its current cheap status?
It’s been obvious for years the Murdochs would make a play Ten to turn it into Fox Lite.
Not a very smart play, buying all the governments and anti-piracy laws in the world doesn’t make up for shit, ad-riddled content. Netflix/PirateBay/VPNs will murder Fox, just as the internets is murdering its conjoined-twin, News Corp.
I wonder who will presenting the ‘up fronts’ next year…….mmmmm
Jeffrey Bewkes or David Zaslav…….
Maybe Ten should start to earn their share rather than just call for it !
Telling your customers “The only COMMITTMENT we want from you tonight…” at an event you have invited them to, sounds like a very odd thing to do.
Imagine if you were one of the media buyers snacking on the spring rolls, with james boag in hand, suddenly being lectured to that you are failling in your duties to provide Ten with revenue.
Ten have a valid point in revenue share lagging significantly behind audience share, and the savvy buyers would have got the message had he just pointed that out disparity.
But yet again, Hamish “people skills” McClennan strikes again.