GOOODLINX: What’s wrong with agencies; should you outsource media sales; the rules of social media
Matt Jones of experiential agency Jack Morton on what’s wrong with agencies:
“Too many agencies believe in what they do. Too many account directors believe in what they sell. Too many creative directors believe in what they create. Too many people have faith.”
Liam Walsh, at Talking Digital, on the pros and cons of publishers outsourcing their advertising to online sales networks:
“Tempest has grown the revenues to such a point that it makes more sense to take it in-house. The better Tempest got at selling carsales, the greater the pressure to take it back. A genuinely unenviable position.”
McCann Erickson’s Mark Pollard on why Australia’s ticketing web sites suck:
“I’ve spent hours trying to work through the rabbit holes that are Australian ticketing websites only to throw it in and stand next to a temporary DOS-like computer workstation in the nook of a small newsagent to get tickets as gifts.”
From Zac Martin, the rules of social media.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
Linkedin
topics
Advertising
experiential
Liam Walsh
Mark Pollard
Marketing
Matt Jones
Media
online ad sales
social media
tickets
Comments: 1
