GOOODLINX: What’s wrong with agencies; should you outsource media sales; the rules of social media

Matt Jones of experiential agency Jack Morton on what’s wrong with agencies:

“Too many agencies believe in what they do. Too many account directors believe in what they sell. Too many creative directors believe in what they create. Too many people have faith.”  

Liam Walsh, at Talking Digital, on the pros and cons of publishers outsourcing their advertising to online sales networks:

“Tempest has grown the revenues to such a point that it makes more sense to take it in-house. The better Tempest got at selling carsales, the greater the pressure to take it back. A genuinely unenviable position.”