Government advertising boosts ad market in June but print declines by more than 20 per cent

Heavy government advertising, particularly in TV, radio and digital, has helped the advertising market post a positive result in the last month of the financial year.

The latest Standard Media Index reports for June shows the market lifting 1.8 per cent to $683.7m driven in part by a major spike in government spending which ahead of the upcoming federal election is up, year on year, more than 110 per cent to $41.9m.

SMI reports that that most government spending was spent on television, radio and digital. The result saw metropolitan television post an additional $12.9m in bookings to $243.3 while subscription TV also posted a strong result recording $42.2m an increase of 19.2 per cent on last year. 

Cinema advertising posted a 59.8 per cent increase in spending to $7.7m on the back of a large increase in automotive spending in the medium. Outdoor advertising posted a 6.9 per cent decline in bookings posting a $48.2m revenue result in June.

Newspaper and magazines also continued to be down in June recording a 20.3 per cent and 22.5 per cent decrease year on year respectively. Last month, newspapers recorded $458.2m in bookings while magazines posted $141.m.

Digital advertising spending was up 24.1 per cent  to 117.7m while radio record 1.1 per cent growth last month with 268.m in bookings.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.