KFC has launched a new chicken parmigiana burger, backed with another ad in its campaign targeting male bonding.
The Chicken Parmy Stacker ad features men taking the opportunity to “say it with chicken” to a mate.
The ad – from Ogilvy Sydney – includes a groom at the altar with his head half shaved after a stag night prank.
More examples of how young men can emotionally connect over KFC feature two men watching a car being pulled out of a swimming pool, and one hands the other a chicken parmy stacker to say, “Forgive me, I didn’t mean to put it in reverse.” And one young man gives another the new burger as he stands on the lawn outside of his apartment to say, “Congratulations, on your new single status,” as his belongings are thrown off a balcony above.
The campaign is built around the idea of mateship and also laid the foundations for an ongoing “mate of the month” social media competition beign run in association with Nova’s Fitzy & Wippa show where people can submit videos dedicated to a special mate in their life to win a year’s supply of KFC chicken and a $1000 voucher for gift experience from Red Balloon.