Government finally releases COVID-19 education campaign across print, radio and video
The government’s $30m campaign about steps people can take to minimise the spread of COVID-19 (coronavirus) has launched with executions including video, print and audio.
The campaign was due to launch on Friday, however the campaign assets became available online over the weekend.
The government is appealing to the public to do their part
Brisbane-agency Carbon Creative put the campaign together, with the finances coming out of both the 2020 and 2021 financial years.
“The campaign aims to reduce the risk to individuals and families by enabling them to make informed decisions and to take up health recommendations,” the Government said.
So far, there are four campaign videos available: Stay Informed, Help Stop The Spread, Recent Traveller and Good Hygiene Starts Here.
[Post continues below videos]
https://www.youtube.com/watch?v=4TOyLcureS4&feature=emb_title
https://www.youtube.com/watch?v=L2Zer_EU_IM
https://www.youtube.com/watch?v=QlbimRDzMZg&feature=emb_title
https://www.youtube.com/watch?v=K-6pjI58Ajs&feature=emb_title
There are also three print executions.
[Click to enlarge]
[Click to enlarge]
[Click to enlarge]
Over the past few days, the government has also been issuing further advice on how to slow down the spread of the disease, including cancelling non-essential gatherings of 500 or more people from Monday and stricter travel policies.
So far, this has had implications for events such as the Melbourne International Comedy Festival and Vivid Sydney, which will not run in 2020. In addition, many TV productions which traditionally rely on a live studio audience will proceed without audiences.
I think you mean *Carbon Creative
User ID not verified.
Thank you!
Vivienne – Mumbrella
aka Covid Creative
User ID not verified.
Hi Vivienne,
I think it would be interesting if Mumbrella did a review of the financial positions of the listed media and marketing services businesses in terms of debt vs cash to assess their viability in a potentially protracted COVID19 situation?
It would also be interesting to read what sales departments at leading media groups are saying about the current state of the ad market?
Thanks!
User ID not verified.
‘Use a tissue’
If I could buy one I would!!
User ID not verified.