The Australian Government’s $30m coronavirus education campaign to launch on Friday

The Australian Government’s national $30m coronavirus (COVID-19) education campaign will be launching tomorrow.

Brisbane-based agency, Carbon Creative, was engaged by the Department of Health to develop the campaign, which will first appear on social media before expanding across all platforms for the rest of the year.

The campaign will begin on social media before expanding to all platforms for the rest of the year

The campaign will provide timely, factual and consistent information about the status of COVID-19, and spread advice on behaviours Australians should adopt to prevent and mitigate the impact of the virus, the government said.

The campaign will also promote the triage process for COVID-19, dedicated respiratory clinics and healthcare consultation options via telephone and video call.

The primary target for the campaign will be groups at risk of contracting the virus, including older Australians and people with chronic health conditions.

The campaign will be translated into more than 20 languages.

The campaign will run until the end of the year, with the $30m coming from the 2019-20 and 2020-21 financial year budgets.

UM holds the Australian Government’s master media account.

Carbon Creative has been contacted for comment.


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