The Australian Government’s $30m coronavirus education campaign to launch on Friday
The Australian Government’s national $30m coronavirus (COVID-19) education campaign will be launching tomorrow.
Brisbane-based agency, Carbon Creative, was engaged by the Department of Health to develop the campaign, which will first appear on social media before expanding across all platforms for the rest of the year.
The campaign will begin on social media before expanding to all platforms for the rest of the year
The campaign will provide timely, factual and consistent information about the status of COVID-19, and spread advice on behaviours Australians should adopt to prevent and mitigate the impact of the virus, the government said.
The campaign will also promote the triage process for COVID-19, dedicated respiratory clinics and healthcare consultation options via telephone and video call.
The primary target for the campaign will be groups at risk of contracting the virus, including older Australians and people with chronic health conditions.
The campaign will be translated into more than 20 languages.
The campaign will run until the end of the year, with the $30m coming from the 2019-20 and 2020-21 financial year budgets.
UM holds the Australian Government’s master media account.
Carbon Creative has been contacted for comment.
Can they invest it in to health care or finding a cure instead? FFS!!!!
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Good time to have UM in your patch!
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Anyone could run the following campaign.
4 out of 5 people who get the corona virus will only experience flu like symptoms, will therefore recover and be immune going forward. They may not even know the had it.
1 out of 5 people will have serious symptoms. Most will recover.
The highest risk is the elderly, people with respiratory conditions, heart conditions and currently ill.
By in large you’ll be fine. Carry on. Less you meet the above conditions stay away from hospitals, doctors offices, etc.
Economy is another question. If only we had more money in the bank.. Kevin and Wayne, care to explain?
Clear, concise adverts across newspapers, social media, tv, etc need to reenforce this simple message
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The Libs have doubled the debt since 2013.
Tony, Malcolm and Scott – care to explain?
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If it’s Wayne and Kevin’s fault why do we now owe twice as much.
Just to make sure, I Googled “good economic management” and it wasn’t in the toolbox.
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‘will therefore recover and be immune going forward.’
Being diagnosed with COVID-19 and recovering DOES NOT make you immune to the disease. There is a protective antibody created during/after ecovery that makes the likelihood of reinfection unlikely at this stage in the short term.
No data exists that determines definitively whether any immunity will last for a short period of time, for years or for life. The majority of government health professionals globally are communicating the chance of reinfection is highly likely.
This is an irresponsible statement to make and should be removed or edited out.
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Sure Kevin.
Last time Labor delivered a surplus was in the 80’s. (I don’t think I had been through puberty at that stage, now I have grey hairs! So long ago….)
The last time the Coalition delivered a surplus was in mid to late 2000’s. (Not only delivering a surplus but putting money in the bank for a rain day/crisis.)
We now have an unprecedented crisis and have to keep borrowing. Which will one day have to be paid back.
That being said, and per the original article, (lets not get distracted) it doesn’t take 30 million dollars to re-enforce some basic points. Per my above post.
People are missing the basic facts. Hell we had a doctor travel to an at risk country, show early sign of symptoms, and yet continued to treat patients, and then he wanted an apology. Dear god!
i.e Stay home if you are sick, a highly good chance you’ll never know you had it and/or think it was the flu, avoid large gatherings, unless your in an at risk category (which people don’t even know) you don’t need to rock up to a doctor’s or an emergency ward, stay calm, wash your hands, have some food/essential medicines stocked up on, don’t panic and have an idea of incubation periods. Easy.
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I’m no Dr but I thought the precautions are not just about personal risk but about inadvertently passing it on to high-risk groups. It’s about our collective responsibility to protect the weak, not just to look after ourselves. Telling everyone ‘she’ll be right’ and to carry on seems a little cavalier @sam.
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“Carry on” is the opposite of the message required. The only successful containment measures so far has been the wholesale shutting down of events and activities. Carrying on will be ok for the young and healthy, but they’ll infect the old and immuno-compromised. The only way to flatten the curve is to not, carry on.
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So don’t carry on with your job, don’t carry on with feeding your family, don’t carry on with talking to your friends, family, neighbours and loved ones, don’t carry on with taking your kids to the park?
Hmm thanks, but no thanks there Rick. I’ll take serious precautions, but I’ll carry on with my life.
It was exactly the message that Rudy Giuliani had for New York after 9-11. He was credited later with keeping New Yorkers from descending into fear, avoiding a total local economy collapse, and making sure things kept moving/carrying on if you will.
Governments spend huge amounts to getting re-elected. Hell even individuals like Clive Palmer saturated the media for weeks on end with their message. As yet no clear, concise, factual base message from the government about the facts surrounding the corona virus. Albeit how much cash we could each get.
So will see what Carbon Creative have to offer. But it’s been too late coming for the government to appoint a messenger.
Best creative message I’ve heard so far is wash your hands, like you’ve just sliced jalapeños and need to put your contacts in.
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Sure Kevin.
The last time Labor managed a surplus was in the 1980s. The last time Liberals managed a surplus was mid to late 2000s. Late 2000s we had billions in the bank, no interest bills, something for a crisis. Imagine the stimulus we could have had if Kevin/Gillard/Kevin didn’t spend through all that? Not to mention subsequent Labor lite Liberal Party members.
But I digress. The government needs to get a clear, concise, factual and repeating message out to the Australian Public. You don’t need a creative agency for that. You need medical professionals.
Politicians on all sides are quick to spend when an election is called. When faced with a crisis.. Nothing..
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Mumbrella moderators, it’s been fun, interesting and I’ve enjoyed the diverse opinions in the comment section. Not to mention the discovery, of your website, and a whole new industry analysis. But if you aren’t going to post my comments I’m out.
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Hi Sam,
Moderating takes time, and as I’m sure you can appreciate, it is not my number one priority right now.
We’ll get there, just not immediately – and at times like this we need patience, understanding and a little kindness.
Your comments are now live.
Thanks,
Vivienne – Mumbrella