News

Government launches app to help smokers quit

UM has launched an app for the government designed to help people stop smoking.

The app – called My QuitBuddy – allows the user to record messages of support from friends and family and monitors daily progress.

UM chief digital officer James Filmer said: “We have designed this app to provide vital support for people through the hardest periods in their quit smoking programs. It includes tips and distractions to overcome cravings and all the facts you need to understand the impact smoking has on your health. It is a highly personalised 24/7 tool.”

The app can run on the iPhone and iPad initially, and will later be available on other mobile device platforms.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.