Government to trial tool to speed up classification process of Netflix content
The Turnbull Government has announced the pilot of a new classification tool that will streamline the process of classifying Netflix content, making programs available more quickly to Australian audiences.
The government has been working with the streaming giant over the past year to create the tool which combines Netflix’s technology with Australia’s classification ratings and consumer advisories.
According to a media release from the office of Senator Mitch Fifield, the solution: “represents the first time in the world that a self-regulator tool will be used to classify films and television series”.
The pilot, which will be undertaken over the next 12 months, will see Netflix applying the classification tool to classify its content for Australian audiences.
A broad range of classification decisions will then be reviewed by the Classification Board to assess the integrity of the tool.
The Board has the power to revoke classifications made by the Netflix tool and replace with its own decisions.
This is the second classification tool being trialled by the Government to address the increasing volume of content readily available online through new digital platforms.
The Government is currently evaluating its pilot of the International Age Rating Coalition tool – another classification system which has produced over half a million Australian classifications for online and mobile games on Google Play, the Microsoft Windows Store and the Nintendo eShop.
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