GPJ ANZ appoints new ECD Adrian Goldthorp

Experiential marketing agency George P. Johnson (GPJ) Australia and New Zealand has appointed Adrian Goldthorp as executive creative director from today, 6 April 2021.

Goldthorp joins after a nine-year tenure at Imagination as senior creative director. Based out of the Sydney office, Goldthorp will lead the agency’s creatives across Australia and New Zealand. He replaces Bim Ricketson who joined in June 2018, after replacing Luke Clifton who took on the role in 2017.

Goldthorp has more than 25 years of local and international experience,  and has worked with brands such as  Commonwealth Bank, Jaguar Land Rover, Samsung, Telstra and Westpac. He has creatively led noteworthy projects such as the highly successful Spirit of Anzac Centenary Experience and Samsung Vivid.

Caleb Bush and Adrian Goldthorp

GPJ ANZ’s senior vice-president and managing director, Caleb Bush, said: “Adrian ’s passion is to craft effective and highly engaging campaigns, connecting people with brands to build positive ongoing relationships.”

Bush continues: “As we continue to drive creativity and innovation through all our work, Adrian brings unmatched experience and skills to complement the agency; for us, it’s a natural fit. The pandemic altered the face of the events and experiential industry so as we re-align the agency for continued growth in 2021, strategic hires like Adrian give us the confidence that GPJ will continue to be an industry leader for years to come.”


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