GPY&R claims digital first: web link as prose for Byron Bay Writer’s Festival
GPY&R is claiming a digital first with a campaign for the Byron Bay Writer’s Festival that turns an html link into prose.
The links will be released via email, Facebook and Twitter to drive sign-ups for the festival, which will be held on August 5-7.
“Finding new ways to be passionate about words is what this festival is all about. And being able to turn a cold, unreadable link into a place for words to come to life is amazing. It proves a passion for words cannot be confined,” said Byron Bay Writers’ Festival director Candida Baker.
Credits:
ECD: Julian Watt
Creative Director: David Joubert
Digital art director: David Jackson
Writer: Kate Burt
Art director: Dean Mortensen
topics
GPY&R Sydney
Brilliant
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fabulous art direction…
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that’s some serious internet shit.
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Love it! Simple but effective.
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Safari might have trouble opening those.
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Share the witty link by Twitter eh?
Good luck with that.
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That’s a ‘wish that was my idea’ moment.
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I saw that, printted it out and then typde it in by hand from my pc at home. Took ages. S’pecially withmy typping skillls. Spelling isnt my fortay! But I love a any festivale at Byron!
A shortter, sweater version of that same URL is
http://bit.ly/nECwPH
Funktional ad time saving.
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They’re first? Yeah, there’s a reason for that.
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That is terrible! It just looks like spam, created by people who have no idea about the internet…
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This is an excellent idea for a writer’s festival. Nice.
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Creative, love it but tough for people who love to scan-read at the first instance.
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they were also the first in being hired to do a review on the military and then ending up showing that they themselves are a great big social media risk!
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Publicise a writers’ festival by writing rubbish prose? Brilliant!
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“Words like hang out in creepy places”
“ancient Maya temples”
Did anyone actually proofread this nonsense?
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It is nonsense, but lovely nonsense!
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That’s a cracking idea for a writers festival.
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It’s clever and its a bit of fun and it’ll get people interested – well done.
Not sure what it has to do with a military review 2.34….
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I don’t get it.
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They are aware that services like Facebook and Twitter actively HIDE the URL’s of links shared to make them more user friendly right?
Just looking at it briefly:
Characters like apostrophes in URLs (as in the example) being flaky depending on the browser or search engine.
SEO-wise it’s terrible concatenating words without separators.
There’s also the fact that this uses an iframe to include the Festival website (flashbacks to 1996 ensue) rather than a more elegant URL redirect or rewrite.
Seems like some idea brewed up by someone with no clue about how the Internet or social networks work, then sold to management with an even smaller grasp of technology.
This “innovation” is an insult to real web developers and a tragic waste of money.
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