GPY&R claims digital first: web link as prose for Byron Bay Writer’s Festival

GPY&R is claiming a digital first with a campaign for the Byron Bay Writer’s Festival that turns an html link into prose.’llcatch_them-ina-VictorianOrphanage-filled_with-dirtyclothes+crackedsmiles/Onwild-horses+wilderwomen/WordsLOVEthe-smell-of-napalm+thetasteof-sweat-that_trickles_down-yourback_whenyou’re_kneedeep_inENEMY-territory/They’re-passionateabout-grime-slime+theSTENCHofa-thousandDEADrats/Words-haunt_the_nastiest_places/Just-like-this.html

The links will be released via email, Facebook and Twitter to drive sign-ups for the festival, which will be held on August 5-7.

“Finding new ways to be passionate about words is what this festival is all about. And being able to turn a cold, unreadable link into a place for words to come to life is amazing. It proves a passion for words cannot be confined,” said Byron Bay Writers’ Festival director Candida Baker.


ECD: Julian Watt
Creative Director: David Joubert
Digital art director: David Jackson
Writer: Kate Burt
Art director: Dean Mortensen


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