GPY&R Melbourne lose Heinz account as brand appoints Channel T

Heinz beansChannel THeinz has appointed social media and digital agency Channel T as its above-the-line agency following a pitch process conducted late last year, Mumbrella can reveal.

Channel T won the account from the incumbent GPY&R Melbourne who had held the account since February 2012. It is unclear if GPY&R Melbourne participated in the pitch.

Heinz appointed OMD to handle its media account in May last year.

It is not clear if the pitch impacted Zoo Advertising’s place on the Heinz roster.

Channel T have worked on projects for Vegemite, Bulla Dairy and Mars Pet.

Miranda Ward 


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