GPY&R Melbourne lose Heinz account as brand appoints Channel T

Heinz has appointed social media and digital agency Channel T as its above-the-line agency following a pitch process conducted late last year, Mumbrella can reveal.

Channel T won the account from the incumbent GPY&R Melbourne who had held the account since February 2012. It is unclear if GPY&R Melbourne participated in the pitch.

Heinz appointed OMD to handle its media account in May last year.