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GPY&R Melbourne takes home a grand prize at New York Festivals

GPY&R Melbourne has taken home a grand prize at the New York Festivals International Advertising Awards for a direct marketing campaign for former client Defence Force Recruiting, an account the agency lost to Havas Worldwide at the end of last year

The same campaign, “Air Force FM”, also won first, second and third prizes.

A number of Australian agencies also took home prizes, with Clemenger BBDO Brisbane winning two first prizes for its Nimble ‘Unexpected Happens: Breakdown‘ campaign while the Melbourne office took home three second prize awards and five third prize awards for its Melbourne Remote Control Tourist campaign for Tourism Victoria and its Australia Post “Video Stamp”

Held in New York at the New York Public Library Stephan A. Schwarzman Building, the awards honour the world’s best advertising.

Leo Burnett Sydney won a first prize award for its ‘Small World Machines’ campaign for Coca-Cola, along with six third prize awards for the campaign.

Havas Worldwide Australia, along with Finch, Reactive and Red Agency, won a first prize award for ‘The Most Powerful Arm Ever Invented‘ campaign for Save Our Sons & Duchenne Foundation, with Finch also taking home a second first prize gong. Havas Australia also managed to take home two second prize awards for its ‘Fundawear‘ campaign for Durex.

BMF Sydney took home a first prize award for its Tap King campaign ‘The Search’.

Intertantionally, Forsman & Bodenfors Sweden took home the best in show award in the film category at New York Festivals International Advertising Awards for ‘The Epic Split’ for Volvo Trucks.

‘The Epic Split’ video also took home two grand prize awards, four first prize awards, two second prize awards, three third prize awards and one finalist award.

The awards night also saw The Volvo Group honoured with the festivals 2014 Brand of the Year Award “for their commitment to creativity and innovation” while BBDO was named the 2014 Network of the Year, an award presented to the agency network that achieves the most awards and produces the finest caliber of work.

BBDO global offices earned two grand prize awards, 15 first prize awards, 16 second prize awards, 56 third prize awards, 139 finalist awards and the network also received the UNDPI first prize award.

The Australian winners:

GRAND PRIZE WINNERS

  • GPY&R Melbourne – Defence Force Recruiting – “Air Force FM” (Mailings)

1st PRIZE WINNERS

  • GPY&R Melbourne – Defence Force Recruiting “Air Force FM” (Mailings)
  • BMF Sydney – Lion / Tap King “The Search” (Best Use of Music)
  • Clemenger BBDO, Brisbane – Nimble “Unexpected Happens: Breakdown” (Television)
  • Clemenger BBDO, Brisbane – Nimble “Unexpected Happens: Breakdown” (Television)
  • Leo Burnett Sydney/Chicago – Coca-Cola “Small World Machines” (Installations)
  • Havas Worldwide Australia, Finch, Reactive & Red Agency – Save Our Sons & Duchenne Foundation “The Most Powerful Arm Ever Invented” (Social Media)

2nd PRIZE WINNERS

  • Havas Worldwide Australia – Reckitt Benckiser Australia “Durexperiment Fundawear” (Avant-Garde)
  • Leo Burnett Melbourne – Honda “Honda H20” (Automotive Products & Services)
  • Havas Worldwide Australia – Reckitt Benckiser Australia “Durexperiment Fundawear” (Interactive Tools)
  • Clemenger BBDO Melbourne – Tourism Victoria “Melbourne Remote Control Tourist” (Travel, Tourism & Leisure)
  • GPY&R Melbourne – Defence Force Recruiting “Air Force FM” (Politics & Government)
  • Clemenger BBDO Melbourne – Tourism Victoria “Melbourne Remote Control Tourist” (Digital)
  • Clemenger BBDO Melbourne – Tourism Victoria “Melbourne Remote Control Tourist” (Travel, Tourism & Leisure)

3rd PRIZE WINNERS

  • Clemenger BBDO Melbourne – Australia Post “Video Stamp” (Avant-Garde)
  • Clemenger BBDO Melbourne  – Tourism Victoria “Melbourne Remote Control Tourist” (Avant-Garde)
  • Clemenger BBDO Melbourne – Tourism Victoria “Melbourne Remote Control Tourist” (Travel, Tourism & Leisure)
  • BMF Sydney – The Footpath Library / Random House “Mailbooks for Good” (Sustainable Packaging)
  • Leo Burnett Melbourne – Honda “Honda H20” (Special Editions & Promotional Packaging)
  • McCann Melbourne – Macquarie Dictionary “Phubbing – A Word Is Born” (Mobile)
  • Finch Sydney – Save Our Sons / The Duchenne Foundation “The Most Powerful Arm” (Politics & Government)
  • GPY&R Brisbane – Brisbane City Council “Shade Cinema” (Mobile)
  • Arnold Furnace Sydney – Brown-Forman Australia “Jack Daniel’s Christmas Hub” (Art Direction)
  • Clemenger BBDO Melbourne – Australia Post “Video Stamp” (Interactive Tools)
  • Clemenger BBDO Melbourne – Tourism Victoria “Melbourne Remote Control Tourist” (Interface & Navigation)
  • Leo Burnett Sydney – Diageo/Bundaberg Rum “Road to Recovery” (Beverages: Alcoholic)
  • McCann Melbourne- Macquarie Dictionary “Phubbing – A Word Is Born” (Social Media & Viral Marketing)
  • GPY&R Melbourne – Defence Force Recruiting “The Maths Ad Exam” (Corporate Image, Information & Recruitment)
  • VML/GPY&R Sydney – Colgate Palmolive “Mouthguards” (Low-budget)
  • Leo Burnett Sydney – Bulleit “Anti-Established” (Direction)
  • Clemenger BBDO Brisbane – Nimble “Unexpected Happens” , Vet    Television
  • Leo Burnett Sydney – Smirnoff “Comets” (Cinematography)
  • Leo Burnett Sydney – Bulleit “Anti-Established” (Cinematography)
  • Moth Projects – South Australian Tourism Commission “Barossa. Be Consumed” (Cinematography)
  • Leo Burnett Sydney – Diageo/Bundaberg Rum “Road to Recovery” (Collateral & Direct)
  • GPY&R/VML Sydney – Colgate Palmolive  “Mouthguards” (Ambient)
  • Leo Burnett Sydney/Chicago – Coca-Cola “Small World Machines” (Beverages: Non-alcoholic)
  • GPY&R Brisbane – Tatts Lotteries “Instant Millionaire” (Travel, Tourism & Leisure)
  • McCann Melbourne – Macquarie Dictionary “Phubbing: A Word is Born” (Publications & Media)
  • Forsman & Bodenfors Sweden earned 3 Grand Prize Awards two for “The Epic Split” and the one for “Live Test Series Integrated Campaign” for client Volvo Trucks
  • DDB DM9 JaymeSyfu Philippines earned 2 Grand Prize Awards for “Smart Txtbks” for SMART Communications Inc.
  • Y&R South Africa, “Hope Soap” for Saftety Lab and Blikkiesdorp4Hope
  • Abbot Mead Vickers BBDO United Kingdom for “Sapeurs” for Diageo/Guinness
  • The Partners United Kingdom “The Connaught” for The Connaught Hotel
  • GPY&R Melbourne “Air Force FM” for Defence Force Recruiting
  • & Co and Bacon CPH Denmark “Made from Cool” for Jack & Jones
  • Akestam Holst Sweden “Blowing in The Wind” for Apotek Hjartat/Apolosophy
  • Leo Burnett Tailor Made Brazil “Letters: F, N, R” for client Fiat/ Institutional
  • Publicis Italy “The Candidate” for Heineken International/Heineken
  • Clemenger BBDO “Mistakes” for New Zealand Transport Agency
  • Memac Ogilvy & Mather Dubai “Rescue Radio, The Rescue Continues” for Sawa Mninjah
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