Gravy on Nando’s? Restaurant chain appoints new creative agency
Restaurant chain Nando’s has awarded its creative account to Sunday Gravy, a little more than a year after the brand appointed the incumbent agency SickDogWolfMan (SDWM).
Darren Hampton, customer & brand director ANZ of Nando’s Australia, said “the pitch process is taxing” for agencies and the brand kept a tight process.
“One of the founding values of the business has always been ‘it’s the people that make the chicken’ and this sentiment holds true for all partners involved in building the brand to what it is today.
“We are primed for further growth, that’s thanks largely to the people and partners that have added their own distinct flavour over the years.”
Mumbrella first revealed in February that the brand was going to pitch with its creative account. At the time, a SDWM spokesperson said the agency had informed Nando’s in December 2022 that they would “cease working together moving forward”.
Strategy consultancy Untangld was appointed alongside SDWM in 2022. Mumbrella has contacted the agency to confirm whether it is still on the roster.
Sunday Gravy’s current clients include online trading platform IG Australia and ready-to-drink coffee brand Hunt and Brew.
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