Grazia Australia publisher Grace Publishing to launch luxury men’s magazine, Icon
The publisher of Grazia Australia, Grace Publishing, is launching a new men’s magazine in Australia.
Icon will have a print edition twice a year
Known as Icon, the publication was first created by Italian media company Mondadori. Now, it will publish its inaugural English version of the brand through Australia’s Grace Publishing.
Is this from the Yahoo7 PR company?
“No brand can rely on two season collections a year to stay relevant, especially with our attention spans these days. Popular culture, garage designs and Instagram are showcasing gender neutral silhouettes, styles and trends on the daily. The regressive delineation of womenswear vs menswear is thinning and Icon’s role is to continue to drive the menswear culture forward at this pace with best-in-class content and experiences, unique to this market.”
Bold move. Will be interested to see how this goes in light of the narrowing of the men’s lifestyle print space.