Great Australian Bake-off cooks up ratings for Nine
Nine’s new cooking show The Great Australian Bake Off immediately overtook Ten’s Masterchef with its debut show on Tuesday night.
The Great Australian Bake Off, which aired from 8pm to 9pm, rated 1.119m viewers, while Masterchef, airing from 7.30 to 8.30, rated 773,000.
The show, based on a UK format, is hosted by Shane Jacobson and former Junior Masterchef judge Anna Gare, with judges Dan Lepard and Kerry Vincent tasting cakes made by competing home baking enthusiasts.
However, The Block was Nine’s strongest show, rating 1.446m.
Meanwhile, Seven had a bad start to the second week of The Mole with another drop in audience figures to 555,000 viewers which will increase speculation about whether the show can remain three nights a week in primetime.
The poor ratings for The Mole didn’t help the series return of Winners & Losers. The drama about four women in Melbourne who won big in the Oz Lotto had 798,000 viewers for the first episode at 8.45pm according to preliminary overnight ratings for the five city metro. However a spokesman for Channel Seven said the actual metro audience was 869,000 as a coding error affected OzTAM’s preliminary figures.
Ten’s Under the Dome, from 8.30-9pm, scored just over 1m viewers and was the second most popular program among Ten’s target demographic of 25-54’s.
In the morning battle Today had a 39,000 lead over Seven’s Sunrise with a metro audience of 328,000 compared with 289,000 for Seven. Today featured cyclist Shane Crawford, who is riding his bike across Australia, a feature about baby showers and a demonstration of 3D printing.
Nine won the night with 23.6 per cent of the audience over Seven’s 17.6 per cent.
Tuesday’s top 15 shows:
- The Block Nine 1.446m
- Nine News Nine 1.356m
- Seven News Seven 1.356m
- A Current Affair Nine 1.176m
- The Great Australian Bake Off Nine 1.119m
- Today Tonight Seven 1.099m
- Under the Dome Ten 1.015m
- Home and Away Seven 923m
- ABC News ABC1 912,000
- 7.30 ABC1 835,000
- Winners and Losers Seven 798,000
- MasterChef Australia Ten 773,000
- New Tricks ABC1 765,000
- ABC News ABC1 762,000
- Hot Seat Nine 753,000
Tuesday’s share:
- Nine 23.6%
- Seven 17.6%
- Ten 15.1%
- ABC1 12.2%
- SBS ONE 6.3%
- GO! 5.1%
- 7Two 4.4%
- ABC2 3.2%
- Network Gem 2.9%
- ELEVEN 2.7%
- 7mate 2.3%
- One 2.0%
- ABC News 24 1.0%
- ABC3 0.7%
- SBS 2 0.7%
- NITV 0.1%
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Who needs well scripted dramas,
painstakingly choreographed action pieces,
pitch perfect character comedies
or carefully researched documentaries…
When I can watch someone bake a cake.
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AJ – I couldn’t agree with you more it is not something I would watch. But – and I can only comment here based on my own experience – it is those well scripted dramas et al that require a time and focus commitment – so I IQ, download and catch up when I have that time. These brain numbing shows (like bake off) are good to flick past and catch moments (like some douchebag crying over a risotto going wrong) before either continuing to surf through the other junk on real time TV or check the socials on my phone. For me it’s down to the networks knowing these viewing habits and what they know are low risk formats. It seems to me that they’re never going to spend money on the content I want to watch, and thus, will lose my business eventually when the kids grow up and I pay $7 a month to Netflix or whoever – and my kids won’t be buying a TV…
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You’re right AJ.
Bring back Mr & Mrs Murder!
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Wow classic television watching cake baking
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Expect to see GEM sky rocket on Wednesday night with the cricket.
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Hey Mumbrella, is there any reason why you wouldn’t note viewing results for high profile STV programs? While it was an average result surely shows like Australia’s Next Top Model are worth mentioning?
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Hi Huh,
While the free to air TV industry makes available to the trade press the numbers the next morning, the subscription TV industry does not.
Cheers,
Tim – Mumbrella
Tim – that’s not correct.
OzTam releases the subscription ratings about an hour after the Freeview numbers (around 9.30am) and have from the get-go.
You need to talk to Lynley Mattes and ask for them – the rest of the industry websites and forums get them (including mine). And are about to report the Top 20 programmes, plus Top 5 16-39, Top 5 25-54 and Top 5 18-49.
Cheers.
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Pardon me – about = able.
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Hi Mark,
I stand corrected. And ANTM did 112,000.
Cheers,
Tim – Mumbrella
I didn’t watch The Great Australian Bakeoff. I was in the gym and did laps of the pool straight after. A pity others weren’t doing the same.
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What, just because people watch a show about baking you assume they’re all fat-arsed tubbos Hoin? Maybe they should have watched The Block, there’s a fair bit of heavy lifting there…
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