F.Y.I.

GreenLight secures licensing rights to Dr Martin Luther King

Media licensing, talent negotiation and rights representative consultancy company GreenLight has won the rights to the likeness, name and image of Dr Martin Luther King Jr. The company already has the rights to Albert Einstein, Steve McQueen and Thomas Edison.

The announcement:

GreenLight Selected to Represent Rights to Name, Image and Likeness of Dr. Martin Luther King Jr.

SYDNEY (January 13, 2012) –  GreenLight, LLC (www.greenlightrights.com), a global media licensing, talent negotiation and rights representation consultancy, today announced that it has been selected to represent Dr. Martin Luther King Jr, one of the most recognised and respected leaders of the civil rights movement. This is the first time the organisation has engaged with an external agency to commercially represent rights to his name, image and likeness.

“Dr. King had an unrelenting passion for civil rights and injustices, which lives on to this day through the work of the King Center,” said Stephen Rubino, president and chief executive officer for the Estate of Martin Luther King Jr. “GreenLight represents many of the world’s greatest icons and we believe, together with GreenLight, we can extend the reach of Dr. King’s legacy.”

“Dr. King is recognized as one of the most influential civil rights activists of all time, but he was also a minister, human rights advocate, dynamic leader, and dedicated family man.  Our assignment is to present the totality of the man by creating meaningful partnerships with a variety of global brands,” said David Reeder, vice president of GreenLight. “His image has become a symbol for freedom, justice and equality and we are honored to represent a man who embodies such enduring values and principles.”

GreenLight, a wholly owned subsidiary of Corbis, is the world’s leading provider of rights clearances and rights representation, including the name, image and likeness rights to many of the world’s most iconic and recognised personas.

Dr. King joins a prestigious group represented by GreenLight that includes Albert Einstein, Steve McQueen, Muhammad Ali, Charlie Chaplin, Thomas Edison, Johnny Cash and the Wright Brothers.

Together, Corbis and GreenLight are uniquely positioned to package both image and personality rights efficiently for ad and corporate clients due to the extensive collection of MLK images in the Corbis archive and GreenLight’s expertise in commercial licensing.

To learn more about licensing rights to Dr. Martin Luther King Jr.’s name, image or likeness, or potential advertising and promotional opportunities, go to http://greenlightrights.com/dr-martin-luther-king-jr/. To commemorate the legacy of Dr. King, this microsite features a video showing images and clips of Dr. King as a leader, activist, preacher and family man.

Source: Green Light press release

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