Greenpeace has launched a campaign against ANZ bank, which the NGO labels a “greenwasher”. In the ad, Greenpeace accuses ANZ of being “the biggest financier of polluting coal power in Australia” and of bragging about its efforts to go green.
“Despite boasting about their sustainability awards, ANZ is the biggest financer of pollution in Australia. Their hypocrisy is striking in light of the damage its choice of investments is doing to the environment and people’s health,” said Greenpeace campaigner Trish Harrup.
Greenpeace has been directly targeting ANZ at and around the bank’s headquarters in Melbourne with advertising subverting the ANZ advertising strapline. “We live your world” has been changed to “We pollute your world.”
James Lorenz, media and communications manager, Greenpeace Australia/Pacific, told Mumbrella that there are no plans to target ANZ’s advertising agency partners, which it has done with other brand targets in the UK. “But that’s not a bad idea,” he said.
Greenpeace ad credits:
- Agency: Republic Vision
- Executive director: Piers Grove
- Creative director: Charles Firth