Greenpeace sends a deafening message in new campaign against Woodside

Greenpeace has launched a pointy campaign against the practice of seismic blasting from energy company Woodside, highlighting its “catastrophic” effect on Western Australia’s whale habitat.

The out-of-home campaign, ‘Woodside’s War on Whales’, was developed with creative agency whiteGREY. The posters were placed near key metropolitan sites across the south-west region of Western Australia.

It came after Woodside’s seismic blasting plan at Scarborough offshore in northern Western Australia got blocked by the federal court last month.

The campaign’s visual was designed to make people understand seismic blast’s impact on the ocean, comparing its loudness to that of an atomic bomb.

Chad Mackenzie, chief creative officer at whiteGREY, said the campaign followed Greenpeace’s mantra, which is to deliver the message in the most impactful way possible.

“The upside-down visual of what happens under the surface felt like the perfect way to dramatise exactly what damage is being done to marine life.

“We needed a powerful visual to highlight the catastrophic effect that seismic blasting has on a whales’ natural habitat. When a single seismic blast matches the decibel rating of an atomic bomb, it really is a war on whales.”

David Ritter, CEO of Greenpeace Australia Pacific said: “Greenpeace will oppose Woodside’s ‘War on Whales’ every step of the way. Woodside is planning to start seismic blasting in our precious oceans. Seismic blasting can deafen whales, who use their sonar to find food – so a deaf whale is a dead whale.

“The world is watching and community opposition to Woodside’s wanton plans to damage our environment and climate are growing every day.”


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