F.Y.I.

Green’s and Vegemite unveil new choc chunk brownie

Green’s has partnered with Vegemite to create the Vegemite choc chunk brownie, available in Coles from today.

The announcement:

Green’s is partnering up with Vegemite for the launch of the Vegemite choc chunk brownie – a mitey gooey, chunky, and chocolatey flavoured brownie cleverly blended with the iconic taste of Australia, Vegemite!

Making its mitey mark on supermarkets now in Coles, 1 March in independent grocers and 24 April in Woolworths, the Green’s Vegemite choc chunk brownie is a mitey tasty Aussie treat.

Green’s baking team has expertly combined iconic Vegemite with a rich mouth-watering chocolate to create a supremely delicious, salted caramel flavour that tastes mitey good.

With three super easy steps to follow, the Green’s Vegemite choc chunk brownie comes together simply with a mix and bake. Serving nine, the Green’s Vegemite choc chunk brownie is ready to slice up and serve to big and little Vegemites in less than 45 minutes.

Green’s head of marketing & innovation Peta Allsopp said: “We are incredibly excited to be partnering with everyone’s favourite spread Vegemite to launch Green’s Vegemite choc chunk brownie. Our baking team has expertly blended the mitey taste of Vegemite with delicious rich chocolate to deliver a mouth-watering salted caramel flavoured brownie that is sure to satisfy big and little Vegemites.”

Vegemite marketing manager, Jess Hoare said: “Vegemite and chocolate is a MITEY match made in heaven! Vegemite truly is the taste of Australia, wonderful in savoury recipes and delightful in brownies. We’re super excited to be partnering with Green’s to bring the Vegemite choc chunk brownie to Australia!

“Whether you’re a long-standing fan of Vegemite, or have a passion for trialling the unexpectedly wonderful – we hope you love this product.”

Ready to slice up in under 45 minutes, the Green’s Vegemite Choc Chunk Brownie is one mitey flavoursome snack.

The Green’s Vegemite choc chunk brownie is available now in Coles, 1 March in independent grocers and 24 April in Woolworths and is priced RRP $6. (Please note, this is a recommended retail price. Retailers are able to sell the product at a lower price).

Source: Adele Feletto Publicity

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