Gregory Commercial Furniture’s ass-kissing chair teaser

Gregory Commercial Furniture Australia has launched a teaser campaign for its new office chair.

The ad, which targets interior designers and architects, will run in Indesign magazine and draws the reader to the website,

Gregory Commercial Furniture Australia marketing manager Maree Draper, said: “I believe the campaign will give our industry another perspective to view our products other than purely aesthetics. We wanted an emotional involvement from our customers and I believe this campaign cuts to the essence of what we are about.”


  • Client: Gregory Commercial Furniture Australia
  • Agency: Belgiovane Williams Mackay
  • Art Director: Matt Ennis
  • Copywriter: Daniel Barrett
  • Digital Art Director: David Cashin
  • Lyndel Thomas Web Developer
  • Makis Tracend Senior Developer
  • Senior Planner: Sarah McDonald
  • Account Lead: Sophie Bogdan

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