Grey Group’s Sarah Trombetta becomes Red Agency Australia’s CEO

Grey Group Hong Kong’s CEO Sarah Trombetta has been announced as Red Agency Australia’s new CEO.

Trombetta succeeds James Wright, who was promoted to global chairman of Havas PR Collective and CEO of Havas PR for North America in July.

Trombetta starts with the agency effective immediately

Prior to joining Red Agency, Trombetta was the CEO at WPP’s advertising agency Grey Group Hong Kong for nearly three years.

Before becoming Grey Group’s Hong Kong CEO, Trombetta was the integrated marketing communications director for Hill+Knowlton Strategies APAC.

Trombetta spent eight years with Hill+Knowlton Strategies globally and has held positions as its health and beauty director and board director.

Throughout her career she has worked with brands including P&G, HSBC, Hong Kong Tourism Board, Facebook, Ford, GSK and Pfizer.

“After a remarkable journey in creative hubs in London and Hong Kong, it will be exciting to bring fresh energy and perspective to this dynamic market and work alongside some of the best in the business on home soil. Red Agency’s formidable growth and palpable ambition to connect brands to culture, creates a compelling canvas to experiment and expand,” Trombetta said in a statement.

Anthony Freedman, chairman at Havas Group Australia and New Zealand, added: “Sarah is a tenacious leader with her eye firmly on innovating for the future. We believe her unique blend of experience across diverse brand communication agencies and geographies will bring a new dimension to our shared vision for Red Agency as a critical player within the Havas Group.”

Red Agency Australia’s clients include Toyota, Sydney Zoo, South Australian Tourism Commission, Qatar, Coca-Cola, Cadbury, Avis Budget Group and FIFA Women’s World Cup.


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