Grey Melbourne wins Today Bulla Dairy Foods
Grey Melbourne has won the consolidated digital advertising account of Today Bulla Dairy Foods, which formerly awarded its digital assignments on a project basis.
The announcement:
SINGAPORE, 12 JULY 2011 – Today Bulla Dairy Foods announced they had appointed Grey to handle their digital account.
Reg Weine, CEO, Bulla Dairy Foods, said, “Grey really understands how brand owners can use the digital landscape to connect and engage directly with consumers, and leverage their brands’ full potential. They were able to demonstrate how we should optimise both paid and social media channels to build a digital community.”
Bulla Dairy Foods is a 100-year old, family-owned Australian company, whose leading brands include Bulla, Creamy Classics, Splits, Crunch, Fruit’n Yoghurt and Cadbury ice-cream.
Luke Waldren, Managing Partner at Grey, said, “Bulla is an iconic Australian real dairy brand and we’re looking forward to working with them as they embark on a more aggressive use of digital channels. In the last 12 months, we have built a team that works across all digital channels, recently adding Paul Byrnes (Business Director – Digital) who came from a career in media agencies. So, we’re now delivering ‘paid media’ digital strategies too, allowing us to bring all things digital under one roof.”
This digital appointment also comes off the back of Grey’s recent win at the Cannes Lions International Festival of Creativity, where the agency picked up a Titanium and Integrated Lion for its Transport Accident Commission ‘The Ripple Effect’ campaign, further highlighting its strength in integration.
The Bulla Dairy Foods appointment is effective immediately.
