F.Y.I.

Suzuki, KMS Goldwell and Electrolux sponsor Project Runway

Suzuki, KMS Goldwell and Electrolux have been confirmed as sponsors of the third season of Project Runway Australia on Arena.

The announcement:

12 July 2011: The Season 3 premiere of Project Runway Australia on Arena at 8.30pm Monday July 4th had an impressive debut – with audiences up 30% on the season 2 premiere.  Delivering 197,000 unique viewers, the opening night show ranks as the second highest rating programme on Arena in 2011.

The trend continued last night with episode two attracting an average audience of 132,000 and reaching over 215,000 people, setting the pace for a strong season.

This year’s season features Megan Gale as host of Project Runway Australia and boasts some of the toughest competition the series has ever seen and a brand new panel of industry experts.

There are also three new sponsors making an entrance in Season 3: Suzuki, KMS Goldwell and Electrolux.  Suzuki has come on board as a major sponsor with prize partner, KMS as hair sponsor and Electrolux as a key online partner.  All integrated Sponsors own unique, bespoke advertising assets on the show.

FOXTEL’s Executive Director of Television and Marketing, Brian Walsh said:  “The successful launch of the third instalment of project Runway Australia this week is testament to Foxtel’s unwavering commitment to delivering high quality local productions to our subscribers.

“A format like ‘Runway’ also offers FOXTEL and MCN’s ad partner’s significant brand and product integration opportunities and the benefits associated with a highlyengaged audience.

“MCN are the best in the business at integrating brands into the fabric of our Local Productions – and it’s always done in a manner than complements the editorial.  FOXTEL will double the number of Local Productions in F12 (vs. F11) which is great news for FOXTEL’s subscribers and Advertising partners,” he said.

Australia’s most glamorous fashion designer, Alex Perry, is guiding the search for the next big name in fashion in his role as designer mentor, while Kirrily Johnston and Jarrad Clark join Megan Gale on the judging panel.

This season has unearthed some of the most talented fashion designers Project Runway Australia has ever seen. Five designers from New South Wales; Anthony Allars, Dylan Cooper, Johnny Schembri, Nerida Bourne and Rachael Perks, four designers from Victoria; Claire Hocking, Craig Braybrook, Gabrielle Stephens and Matcho Suba and three designers from Western Australia; Anna McEachran, Amanda McKenna and Timothy Godbold will battle it out in the workroom and on the runway.

The competition has seen Anthony Allars and Amanda McKenna eliminated in week one and two respectively.

Leading fashion names such as Collette Dinnigan, Camilla Franks, Dannii Minogue and Australian fashion royalty, Carla Zampatti, will also appear as guest judges, adding to the new series’ already impressive lineup.

Project Runway Australia is produced by FremantleMedia Australia, exclusively for FOXTEL.

The average age of a Project Runway viewer was 39 year and the programme skews heavily female with an 80% / 20% female to male split.

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