Grey picks up metal for work for former client Transport Accident Commission
Bonds Boobs, and SP Breweries Mozzie Box were the best performers in the Promo and Activation Category at Cannes, both picking up Silver Lions.
Two other Australian campaigns, Wipe Off 5 for the Transport Accident Commission by Grey Melbourne and ANZ’s GAYTMs were the two other Austrlian campaigns to pick up metal, winning Bronze Lions in the category.
The category was won by British store Harvey Nichols’ tongue in cheek Christmas campaign Sorry I Spent it on Myself, which saw the high-end store make a range of cheap goods like paperclips and pens available, branded as being from the store, with 20,000 items selling out in three days.
Boobs, created by Clemenger BBDO Melbourne, gained a lot of attention for the Bonds brand using the well-known typeface to display the word prominently.
Mozzie Box, for Queensland’s SP Brewery was created by GPY&R Brisbane.
There were ten Australian campaigns, including the Remote Control Tourist by ClemengerBBDO Melbourne and Ogilvy Melbourne’s Dupe for Yarra Valley Water
Alex Hayes in Cannes
