Grin Creative wins production rights for National Geographic Traveller

Design business Grin creative has won the production rights for National Geographic Traveller magazine in Australia and New Zealand.

Adventure World, the license holder for National Geographic Traveller Australia, handed the production rights to Grin Creative after parting ways with incumbent agency Sundance Company.

Jamieson is the founder of Get Lost Travel Magazine and Grin Creative

Justin Jamieson, director of Grin Creative, told Mumbrella his goals for National Geographic Traveller were to  “decrease some of the advertorial content that would come into it and stay true to Nat Geo’s ethos”.

“We’re also developing a digital platform for it, so a new website which will be ideally not just regurgitating the content from the magazine but creating an Australian and New Zealand National Geographic Traveller channel for the content we are going to create and take down from the US.

“We want to try and build the relevance of it in the Australian market,” he said.

Printed twice a year, Adventure World uses National Geographic Traveller as a customer engagement tool to promote its products on the last 50 pages of the publication.

“The front of it is content we generate and work through Geo content that we can take down from the US and tailor that to the Australian market, as well as creating our own Nat Geo branded content as well,” Jamieson said.

Jamieson also flagged the possibility of opening a content and publishing arm in the future.

“Having Nat Geo Traveller opens up an area to be able to push some of that content creation side of things,” he said.

Grin Creative’s other clients include: Tempo Holidays, South African Airways, Get Lost Magazine, Beyond, Hertz and PNG.


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