Groupon warned by ACMA for emailing deals without consent

Groupon logoOnline retail giant Groupon has been formally warned by the Australian Communications and Media Authority for sending email alerts on deals to people without their consent.

Complaints had been made to the media watchdog that, after trying to unsubscribe from Groupon’s daily and weekly newsletters, customers were only taken off one mailing list, but not both.

ACMA ruled that information provided by Groupon was not clear on what they were unsubscribing from, and that “it was reasonable for individuals to expect they would be unsubscribed from all newsletters unless they were advised otherwise.”

The watchdog also found that some unsubscribe requests made to Groupon were not actioned within the five working days required by the Spam Act.

In response to the warning from ACMA, Groupon has made the wording clearer on its website and in emails about unsubscribing from its newsletters.

It has also tweaked its account management system so that individuals can choose which email newsletters they want to receive.

Consent to receive marketing emails is not “informed consent” if it is unclear what individuals are signing up to, ACMA cautioned.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.