Twitter optimistic about Australian growth ahead of Federal poll
Twitter’s head of government, news and social innovation Adam Sharp
As the Australian media and our politicians charge head first towards the September Federal election, Twitter has deployed the man described by The New York Times as “the human embodiment of Twitter” down under.
In his first Australian media interview, Adam Sharp Twitter’s head of government, news and social innovation told Mumbrella that the upcoming election would likely be a significant driver of growth for the social media platform in Australia.
“In the US, France, Korea, Japan and other countries that recently had elections we saw they are a big driver of user interest,” Sharp told Mumbrella.
Great article. From experience, the Australian political parties are not embracing social media as much as their Amercian counterparts are. Perhaps out of fear and lack of knowledge. They are far too traditional. Their campaigns lack the transparency and two way communication that a social media offers. It will be interesting to see how the up and coming Federation election unfolds. Will this be the election that will change the Australian politicial campaign landscape forever? One could hope. For the good of the Australian public, I sincerely hope that Twitter is able to influence change in the coming federal election.