GroupM appoints former Diageo and Colgate marketer as new head of e-commerce

WPP’s GroupM has appointed Sean Bone as general manager, commerce, and Adam Peruch as head of investment intelligence.

Bone joins with largely client-side experience, most recently at Diageo, where he was head of e-commerce and customer marketing. He replaces Roger Dunn, who was revealed to be leaving GroupM last week. 

Prior to Diageo, Bone spent nine years at Colgate, with his final role, as global director for strategic innovation and technology alliances, based in New York. He will be tasked with leading GroupM’s commerce division, working with its agency’s existing data, technology, product and investment capabilities to “provide clients with expertise and support across the rapidly evolving commerce ecosystem”.