GroupM forecasts 2022 may be the last year of growth for linear TV spend

Linear TV may face its last year of growth in the Australian market as connected TV becomes the key driver of  TV growth, GroupM has reported in its annual global end-of-year forecast, ‘This Year Next Year’.

Locally, GroupM revised year-on-year growth for total TV in Australia from 4.8% down to 3.7% for 2022, driven primarily by the growth of connected TV, with the forecast for 2023 putting total TV at a small overall decline of 0.2%.

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