Australian digital ad spend booms while linear TV staggers into 2023: Magna forecast
Digital advertising continues to be a powerhouse of the Australian advertising market in 2022. As the category spend grew by 9% to reach $12.1 billion (A$16.2 billion), it represented 72% of Australia’s total ad spending, a Magna report found.
This category growth is led by mobile advertising spending, which will increase by 12% to $8.4 billion (A$11.2 billion). By format, search increased by 12%, video by 12%, and social media by 7%.
This is interesting-ish but really want to see:
– total spend excluding Google and Meta
– total spend to Australian digital media (eg, publishers)
Do you have those numbers to hand?