GroupM to launch carbon calculator; establishes flexible approach to work

CEO of GroupM in Australia and New Zealand, Aimee Buchanan told the Australian Financial Review this morning it will be launching a carbon calculator in coming months, to help assess the carbon output of campaigns.

This is part of the group’s ongoing work in its “make advertising better” proposition, to make a positive impact on advertising, the industry, and the planet.

GroupM to launch ‘carbon calculator’ to assess carbon output in campaigns