GroupM unveil new DOOH planning and activation platform

Kalila Welch

September 1, 2022 8:38

GroupM has launched a new data-driven Digital Out of Home (DOOH) planning and activation platform that will enable advertisers to deliver audience-based DOOH campaigns on premium sites.

The platform, called Journeys, will allow GroupM agencies Mindshare, Wavemaker, Essence and MediaCom to leverage more than 500 audience segments, over 2,300 points of interest, and millions of geo location powered data points.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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