Growth Tank launches millennial marketing conference

Millennial engagement specialists are set to launch the Millennials Marketing Conference in Melbourne.

The announcement:

Following the hugely successful conference held in Sydney in November 2016, Growth Tank are launching the Millennials Marketing Conference in Melbourne.

The conference will be 2 days of key note speakers, presentations, workshops & roundtable discussions by industry experts giving brands the opportunity to learn how to bring their marketing strategies in line with millennial the future consumer.

The conference will be held at ACMI, Melbourne on May 25th and 26th 2017. Early Bird Tickets go on sale today for businesses and marketeers wanting to learn how to engage & ultimately generate more revenue from the tech savvy generation of 18-35 year olds.

The line up of speakers will include leaders from social media platforms Facebook & Instagram; marketing savvy brands such as The Urban List, TRIBE & MTV and the most up to date research and case studies from Australian based agencies including Ooh Media, Junkee Media, VICE, Soap Creative & Hello Social.

David Willey, Co-Founder of Growth Tank added ‘Millennials are the fastest creators and even faster adopters – they’re changing the world we live in every day. Australian millennials make up 6.4 million of our population and have a combined disposable income of $530 million per year.

They are the biggest spending generation in history, yet Australian brands and businesses are missing out because of ineffective marketing strategies. Brands need to take a proactive approach when it comes to segmenting millennials.

Our aim with the Millennials Marketing Conference is to support marketeers in understanding why this audience is vital, how to identify with them, and how to create the best possible strategies and tactics for building long lasting relationships with them on and offline. Businesses & brands should ask themselves whether they really know if millennials connect with their brand; are they actively building effective marketing strategies which are consistent and based on the latest insights and best practice?

The Millennials Marketing Conference will uncover all of this in one place with input from all of the biggest influencers.’

Source: Growth Tank


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