GrowthOps reveals Holden’s exit from Australia and COVID-19 have taken their toll on its bottom line

GrowthOps – the ASX-listed roll-up of agencies including AJF and Khemistry – has issued a note to the ASX ahead of its financial results later this month, noting the impact of reduced revenue.

The company said the downturn was due to both COVID-19 and Holden’s exit from Australia. Holden had been a key client of GrowthOps agency AJF.

The ASX update said receipts from customers for the quarter were $20.6m, down $439,000 on the prior quarter. For the year to 30 June, 2020, the figure was $92.185m.

GrowthOps’ cash flow (Click to enlarge)

It is expecting reduced revenue in the first quarter of the 2021 financial year as well.

“Business revenues continue to be impacted by delays in projects and reduced client spend directly attributable to the impact of COVID-19,” the announcement said.

Management has been making cost reductions across the business in a bid to deal with the economic downturn and unpredictability of revenues.

Employee payments were down $1.75m to $9.75m, largely due to salary reductions. The company is also utilising the Government’s Job Keeper program, and is examining its eligibility when the subsidy’s requirements shift in September.

The business has also exited two Sydney properties and renegotiated the lease on its Melbourne head office.

The company’s renegotiated debt facility with Westpac Group has a limit of $12.835m. At the end of Q4, it had drawn down $12.718m of this.

Adland stalwart Andrew Baxter recently joined the GrowthOps board.


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