‘Don’t just turn up, arrive’, says Holden as part of its ‘brand rejuvenation’
Holden has created a new campaign for its Acadia model as part of the brand’s rejuvenation.
The ‘Don’t turn up, arrive’ brand positioning for the Acadia SUV model aims to change the style of Holden’s communications and inject a sense of humour and fun into the brand.
I love the ad but my grandfather would be rolling in his Australian made grave
Maybe it’s the millennial in me talking, but “turning up” comes across as more contemporary, impactful, and exciting than “arriving” (which sounds like a road safety word).
Given the suits and the Flo Rida and the jets – “Don’t just arrive, turn up” seems like the better fit here.
Love the visuals though!
I was literally thinking the exact same thing.
I clicked in to write this exact comment! Maybe it’s the millenial in me though….
“Don’t just turn up, arrive” is literally the tag line for an outdoor campaign on Flinders St for some sort of wine. i see it every day on the way to work. maybe the holden marketing team follow the same route…
I’m hip, I’m cool, I’m down with the four one one
….joking aside it’s probably the best work from Holden in recent years. Let’s just hope they remain consistent and don’t change creative direction every two months like they have been.
love it !
Definitely the best Holden ad for a while. Confidence is contagious. Keep it up.