Gruen asks: How do you sell Gina Rinehart as owner of Fairfax?

The series return of Gruen Planet tonight sets agencies the tough challenge of persuading the public that Gina Rinehart would be a good owner for Fairfax Media.

Tonight’s episode, which is on ABC1 at 8.30pm, is the first in the series of the Gruen Planet format after four Gruen Sweat Olympics specials.

Perth’s Cooch Creative and Melbourne’s Loud&Clear Creative will take on the Fairfax challenge in The Pitch.

Joining regulars Todd Sampson from Leo Burnett and Russel Howcroft from Y&R Brands will be creative Dee Madigan and spin doctor Toby Ralph.

The show will also be discussing the current campaign for James Packer’s Crown Casino and ask why it doesn’t mention gambling.



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