MFA finalists revealed
The finalists for the Media Federation Awards have been announced. MindShare leads the pack with the most shortlisted entries, followed by OMD and Naked.
The list of finalists in full:
Automotive – Sponsored by Adlux
Navigating a New Media Landscape, MediaCom for Audi A3
Evoque Pre Launch, Mindshare for Range Rover
Big Life. Bigger Results, TMS for Toyota Motor Corporation of Australia
FJ Cruiser. Unknown Car! Shrinking Category! Increasing Petrol Prices! Tsunami!,
TMS for Toyota Motor Corporation of Australia
Good to see a range of agencies both big a small making this years short list.
After all the hype, surprised not to see any Aegis agencies on the list.
It’s odd to read the Mumbrella Awards media agency of the year shortlist posted earlier today and then see such little correlation between that list and the one above.
Match and PHD don’t seem like they’ve had any entry get into the finals of MFA’s but feature on Mumbrella shortlist. Converse is true for OMD and Mindshare.
Why such a discrepancy?
@MJ Awards alone don’t make for a great agency