Dr Mumbo

Gruen keeps it cosy

The Gruen Transfer – the show that has almost made advertising an acceptable profession to the public – makes a welcome return on Wednesday. And having seen a preview, Dr Mumbo can confirm that it’s a strong first episode, with an in-depth discussion of the Tourism Australia strategy.  

Another winner from the show is Foxtel, with a price-based ad for the subscription TV company generating approval from the panel for its strategy and execution.

And if Three Drunk Monkeys, the agency behind the commercial, feels grateful for the giant free ad on the ABC, they won’t have to go out of their way to say thank you.

They’re in the offices of The Gruen Transfer quite a bit, what with making their ads too, and working with the company behind the programme to develop their own show.


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