Gruen Transfer delivers the ratings despite adland backlash

The Gruen Transfer may have been coming in for industry flak in the last few days, but it’s ratings have only been getting better – last night the programme was the fifth most watched in Australia.  

According to preliminary ratings from OzTam, the programme about Australian advertising clocked up 1.2m viewers last night.

The result saw Gruen rate better than any show on Nine, and beat its stablemate Spicks & Specks for the second week running.

Meanwhile, the programme ‘s extended honeymoon period with the industry apepars to be coming to a close. Last week, issues over potential conflicts of interest involving regular panellist Todd Sampson from Leo Burnett were vigorously aired on the Campaign Brief blog which in turn generated further coverage of the issue in the Sydney Morning Herald.

And today, Campaign Brief has returned to the topic with a guest posting from Darryn Devlin, creative partner at Kastner Sydney. he suggests that the advertising industry has been providing the show with “free” content but getting little in return.

Meanwhile, last night was a strong one for Seven. The evening’s ratings share:  Seven – 28.7%; Nine – 24.7%; Ten – 23.2%; ABC – 18%; SBS – 5.4%.

Top ten TV shows:

  1. Australia’s Got Talent – Seven 1.6m
  2. Seven News – Seven 1.6m
  3. Today Tonight – Seven 1.5m
  4. The Biggest Loser – Ten 1.3m
  5. The Gruen Transfer – ABC 1.2m
  6. Spicks and Specks – ABC 1.2m
  7. Criminal Minds Seven – 1.2m
  8. Two and a Half Men – Nine 1.1m
  9. Nine News – Nine 1.1m
  10. Home and Away – Seven 1.1m

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