TV networks promise agencies ‘a royal doing over’ for forcing price cuts

TV networks say they are going to take their revenge on media agencies that shaft them on rates during the downturn.  

The Sydney Morning Herald quotes a string of anonymous media owners promising their memories will last longer than the media recession. It quotes one as saying:

“What they don’t understand is the networks will come back and do them over so royally they won’t know what’s hit them.”

Another adds: “”They don’t seem to understand this business is far from down and out and it will bounce back, probably in the next six months.”

The paper – which suggests agencies in networks’ bad books will struggle to get clients onto the top rating shows – quotes a third executive as promising:

“We’ll all be around for a long time and if someone is going to act in a fashion that is unreasonable there will be some natural reactions to that.”


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