Guardian Australia takes on former News Corp audio GM as advertising head

News company Guardian Australia has announced that it has hired Shannon Hollis to fill the role of head of advertising.

With more than 15 years of experience in the advertising space, Hollis’ most recent position was general manager of audio (acting) at News Corp, having stepped into the role after serving as the organisation’s head of commercial audio for two years.

Officially joining News Corp in 2019, Hollis’ more than five-year stint at the company saw her grow its podcasting capabilities, particularly in the areas of advertising, audience growth, subscriptions, content and product innovation. Her work resulted in News Corp’s advertising revenue increasing, and an expansion of its podcasting portfolio to an output of 80 episodes each week.