The Guardian climbs into top five in Nielsen Digital News rankings as Daily Mail Australia slips 16%

The Australian edition of The Guardian has edged into the top five of Nielsen’s Digital News rankings for the month of April, thanks to Daily Mail Australia’s decline of 16%.

The top four sites (unique monthly audience of 5.630m, down 2%), ABC News websites (4.590m, down 5%), (4.436m, down 3%) and (3.184m, down 7%) remained steady.

All news sites in the top 10 except The Guardian Australia and Yahoo7 News websites (which jumped 12%) faced a decline from the month prior, with 8th-placed The Daily Telegraph falling 11% to 2.229m, BBC in 9th dropping 13% to 2.211m and the Herald Sun declining 15% to 2.1m.

Nielsen noted the month was punctuated by school holidays, Easter and Anzac Day, with the declines outside the top 10 more noticeable.

Mamamia had only a slight dip of 1.8% to 982,000 unique viewers, and The Australian fell 3.4% to 1.355m. Both BuzzFeed and the Courier Mail dropped 15.7% to 1.564m and 1.466m respectively.

The Huffington Post – which recently officially rebranded to HuffPo – fell 22% to 1.598m and Mashable was down 26.6% to 370,000.

March results: ABC News claims second place on Nielsen Digital News rankings as falls into third place

February results: Daily Telegraph grabs ninth place in Nielsen news rankings as builds on lead position

January results: Fairfax Media’s climbs back above 4m in January as holds top spot in news rankings


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