The Guardian climbs into top five in Nielsen Digital News rankings as Daily Mail Australia slips 16%

The Australian edition of The Guardian has edged into the top five of Nielsen’s Digital News rankings for the month of April, thanks to Daily Mail Australia’s decline of 16%.

The top four sites News.com.au (unique monthly audience of 5.630m, down 2%), ABC News websites (4.590m, down 5%), Nine.com.au (4.436m, down 3%) and smh.com.au (3.184m, down 7%) remained steady.

All news sites in the top 10 except The Guardian Australia and Yahoo7 News websites (which jumped 12%) faced a decline from the month prior, with 8th-placed The Daily Telegraph falling 11% to 2.229m, BBC in 9th dropping 13% to 2.211m and the Herald Sun declining 15% to 2.1m.

Nielsen noted the month was punctuated by school holidays, Easter and Anzac Day, with the declines outside the top 10 more noticeable.

Mamamia had only a slight dip of 1.8% to 982,000 unique viewers, and The Australian fell 3.4% to 1.355m. Both BuzzFeed and the Courier Mail dropped 15.7% to 1.564m and 1.466m respectively.

The Huffington Post – which recently officially rebranded to HuffPo – fell 22% to 1.598m and Mashable was down 26.6% to 370,000.

March results: ABC News claims second place on Nielsen Digital News rankings as Nine.com.au falls into third place

February results: Daily Telegraph grabs ninth place in Nielsen news rankings as News.com.au builds on lead position

January results: Fairfax Media’s SMH.com.au climbs back above 4m in January as News.com.au holds top spot in news rankings

Vivienne Kelly

Vivienne Kelly is the editor of Mumbrella. Throughout her career she has worked as a journalist and editor across a number of consumer and B2B finance and real estate titles. She has also spent time in public relations across the health, finance and energy sectors.

topics Daily Mail AustraliaDaily Telegraphdigital publisherdigital publishingFairfaxNielsen Digital Ratingsonline newssmh.com.auThe Guardian

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Comments: 1 Add Comment

George Michaelson 23 May 17

One confusion here is the split identities news/fairfax have because some sites are generics, and some are masthead specifics.

the smh is a policed (30/month?) freemium site. brisbanetimes has much the same content but is not policed.

news is not policed. the courier and australian are, but they share content. So to some extent, readership on news.com.au reflects paywalled title-specific content.

no point whining, its clear news have a huge readership. thats just the way the cookies (bread)crumble.

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